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Free tools

The tools I use on my own work, free.

I built these because the numbers in most social reports are wrong. Use them yourself. If you would rather not, that is what the services are for.

Runs in your browser

Social audit

Upload a TikTok, Instagram, Sprinklr or Meltwater export and get a performance audit in about a minute.

  • Fixes double-counted impressions
  • Flags partial months before they read as a drop
  • Nothing is uploaded: it runs in your browser

Runs in your browser

TikTok competitor comparison

Compare up to four TikTok accounts on reach per post, cadence and how much of their reach comes from outliers.

  • Up to four accounts side by side
  • Shows reliance on one-off hits
  • Runs in your browser

Download

Social Media Reporter

Turn your analytics exports into a full report. A single HTML file you can open on your computer.

  • Works with Sprinklr, Meltwater and native exports
  • Charts and a written summary
  • Data stays on your machine

Chrome extension

Social Ninja Chrome extension

Collect public post data from TikTok and Instagram profiles while you browse.

Want it done for you?

Competitor audits, channel audits and monthly reports, with the commentary written.

See the services

Track record

Ten years of it

Unilever

Brandverse frameworks and localised strategy

  • Dove
  • Persil
  • Cif
  • Comfort
  • Skip
  • Robijn

Media, sport & entertainment

Reactive, trend-pulse content at publisher scale

  • Sporf
  • ITV Studios
  • Pooky Games

Challenger & specialist

Hands-on social, end to end

  • Rab
  • Lowe Alpine
  • Lattice Training
  • Subway
  • Havas Lynx

Based in Nottingham

Working with Nottinghamshire businesses in person and global brands remotely. Same infrastructure behind both.

Data-driven, not vibes

Reporting runs on a Python analysis workflow built to close the accuracy gaps in AI-generated insight — now used as a company-wide resource at OLIVER.

Direct, no agency layer

You brief me, I do the work. Silver-certified in Oliver AI Training and working toward Gold.

Start with the free audit. Decide after that.

No pitch deck, no discovery call before you have seen anything useful.