Paid social

What you get

• An organic to paid plan: which posts earn budget and which do not
• Account set-up, tracking and audiences on Meta and TikTok
• Creative tested in versions before money scales it
• Weekly optimisation and a monthly report you can read
• Honest advice on what a budget can and cannot do

How it works

1. Step 1

   Brief

   What you are trying to do, what you spend now and what the organic has shown.

2. Step 2

   Plan and set up

   Which posts get budget, the audiences and the tracking, so the results can be read.

3. Step 3

   Run, test and report

   Versions tested, winners scaled, and a plain monthly report.

Good fit if

You have posts that work and want more people to see them, or you are already spending and cannot tell what is paying back.

Asked about this

What budgets do you work with?

Small and large. I run paid for small clients on small budgets, and plan organic to paid for large brands.

Which platforms?

Meta (Instagram and Facebook) and TikTok.

Why plan organic and paid together?

Organic is the cheapest test you have. A post that beats your normal tells you where paid money will work, so you scale what is proven instead of guessing.

Track record

Ten years of it